KOA | 2020
www.koa.com
Contribution
Digital banner ads
Email and social ads
THERE’S STILL TIME.
KOA's mission is to connect people to the outdoors and each other. However, they needed help attracting visitors during the shoulder season, a time when interest in camping traditionally decreases. Despite the cooler weather, KOA aimed to encourage families to embrace the outdoors, reassuring them that 'there is still time' to get out. I collaborated with a creative director and marketing expert to develop banner ads and social media posts for KOA's shoulder season campaign. Our goal was to promote camping during this off-season with the catchy headline 'There's Still Time' to engage viewers. I closely worked with the creative director on ad design, while they managed HTML banners with animations, and I also handled static social media posts.