THE BEST FOOD RESOURCE FOR YOUR BACKCOUNTRY ADVENTURES.

Alpen Fuel specializes in creating meals and snacks that enhance backcountry performance through premium ingredients and tailored nutrition for endurance. When approached by Alpen Fuel, they sought a logo design that embodies adventure and appeals to outdoor enthusiasts. Drawing inspiration from fueling adventures in the backcountry, I crafted a logo merging a campfire with a mountain, resulting in an iconic symbol that resonates with their target audience.